Nor is Clapp alone in her sentiments. One of my favorite artistic directors anywhere in the world, Martha Lavey of Steppenwolf Theatre Company, also recently came out against a particular form of participation, using Twitter in the theatre, saying that the job of the audience is to sit back and soak in the art.
These are both professionals in the arts world that I respect tremendously and that have done critical work in building the theatre community of Chicago (and I could admittedly sit and listen to Lavey speak for hours at a time, completely enraptured), but I come down well on the other side of this debate. I would even argue that both of these amazing thought leaders undermine their own arguments.
Clapp recognizes in her post:
I love public and community art projects that draw people in to something that is larger than them, that results in a creation that asserts our humanity. And I think places where creativity is encouraged are magical – places like Lill Street where I make my pots and Old Town School of Folk Music.
We are not those places, we are the places where we hear the voice of another, where we set aside our own need to be heard and listen and are uplifted and fortified because we have seen something that truly had something to say – something that spoke to us like nothing else before.
I find it difficult to reconcile that difference. After all, Old Town doesn't just do classes. I've seen a number of amazing shows there as a member of the audience (though I've gotten up to dance at times). It seems almost like Clapp is afraid that if the theatres in town start to hold classes or showcase amateur work that it will compete with, rather than enhance the intense wonder of the professional work that happens on stage. The opposite has been true for Old Town, and I have every confidence that it would be similar at a League theatre as well.
As for Lavey, she was integral in transforming Steppenwolf into the theatre of the "public square". The talkbacks at Steppenwolf are some of the absolute best I've ever been to. Should those talkbacks start and end only at times that Lavey decides? Is that how a public square works?
Twitter in the theatre is one minor way to participate in the art, live as it happens, but, if well-executed with rules to maximize everyone's ability to enjoy the show, tweeting or not, it can be one of the few that are unobtrusive and respectful of the artists and audience. It's the non-stop talkback of sorts that has your audience engaging with you, transforming from Customers that observe into Patrons that engage, with little effort on your part.
I believe very strongly in ensuring that we do a better job of raising up the work of professional artists so that they can be paid for the creativity, inspiration, and entertainment that they bring us at the same time that we define the amateur and professional spaces as separate with separate resources without denigrating the amateur artist. But participation is key in building loyalty to our art forms and to our organizations, and to actively discourage it in any form is, in my view, a big mistake.
I don't know specifically where this entrenchment comes from, but it is clear that the arts as a whole have resisted letting amateurs into our spaces, that we view them as receptacles for our greatness instead of active partners in the artistic process. That has to change. At the very least, social media is giving voice to those amateurs and if we cannot find a way to welcome them, embrace them, and convert them into great lovers of professional work through a personal connection to the art they yearn to capture a piece of for themselves, we will have lost our opportunity to capture tomorrow's audiences.
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Artistic directors complaining about people tweeting about their shows? Oh boy, are these people out of touch. They should be CELEBRATING that people think their work is worth commenting on publicly. Oh well, they'll learn or they won't.
ReplyDeleteDavid, you are right on the mark. To quote Scott Walters from your illuminating TEDx event, "We need to stop demonizing amateurs." I keep that next to my desk. What more evidence do arts organizations need than the phenomenon of social media, especially YouTube? Until people try to sing, dance, or act themselves, they can't appreciate the talents of those who do it so well. Neither our schools nor our arts organizations are doing enough in this regard. I think professional arts organizations are in the best position to capitalize on the opportunity to develop and grow passionate arts lovers. Shameless plug warning: I just wrote about this same thread of ideology in my own "Project MAD" blog series on developing an entrepreneurial model for a professional orchestra. I begin with a comprehensive, orchestra-sponsored Music School.
ReplyDeleteShamelessness unnecessary, Lee. Thank you for adding to the conversation! It's a long but excellent contribution to this entire debate.
ReplyDelete" . . . if well-executed with rules to maximize everyone's ability to enjoy the show, tweeting or not, it can be one of the few that are unobtrusive and respectful of the artists and audience."
ReplyDeleteWhat are the rules?
Terry, from speaking with the San Francisco Playhouse, who has a successful Twitter program, they have a designated section for their tweeters (I believe a side section near the stage) on a designated night, they both enforce both verbally and in writing that the group needs to dim their screens, turn off all sounds and vibrations, what hashtag to use, and that they should voice their opinions, good or bad, honestly for the best experience.
ReplyDeleteSome people have tried it and said they missed too much of the action on-stage, and others have really loved it, reaching out not just to the theatre and to their fellow tweeters that night but to patrons and potential audience members not there as well. My personal recommendation is to freely offer a chance to return on a day that has available tickets to anyone that felt they didn't have a good experience and encourage those that did enjoy to be a part of your theatre's online movement of citizen critics.
I see, thanks. The SF Playhouse has a Yelp promo on its homepage. Excerpt from a five-star Yelp review: "I've seen four plays here as a Playhouse Plugger. I get to sit in the back row and live tweet the play. Awesome fun concept, perfect for people with short attention spans!"
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